The new Apple Watch could offer workouts and oxygen tracking. CNBC’s Chrissy Farr joins ‘Squawk Alley’ to discuss the two features. Subscribe to CNBC PRO for access to investor and analyst insights on Apple and more:
Apple’s invitation for big event included the tag line “Time Flies,” a hint that we can expect to see a slew of announcements related to its Apple Watch on Tuesday.
At least one analyst believes there’ll be a new model, the Apple Watch 6.
Health and fitness has been a major focus for the product ever since Apple started selling it in 2015. The team has rolled out feature after feature, moving from basic activity tracking to heart rhythm monitoring and more.
But there are technical and scientific limitations to what can be packed into a wrist-worn device. Some of the most challenging applications that have eluded wearable makers so far include noninvasive and continuous blood sugar, as well as blood pressure tracking. If either of those sensors were announced, it would be a major breakthrough, but we don’t expect those at Tuesday’s virtual event.
More likely, Apple will roll out some more achievable wins that will still put it ahead of the competition. The Apple Watch has dominated the wearables market for the last five years, but Google’s proposed acquisition of Fitbit could give it an infusion of new talent and cash (if regulators approve the deal), and Amazon made a splashy entrance into the space earlier this year with its Halo fitness wearable.
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